Internet search giant Baidu Inc said on Saturday it has strategically invested in NetEase Cloud Music, one of China’s major music live streaming services, and the two partners will carry out deep cooperation in content, traffic flow and copyright.
互联网搜索巨头百度周宣布，已对国内主流音乐直播服务平台——网易云音乐进行战略投资，双方将在内容、流量和版权方面进行深入的合作。
According to Baidu, the high-quality content of NetEase Cloud Music will reach hundreds of millions of users by virtue of Baidu’s app, information flow and video platform.
据百度表示，未来，网易云音乐的优质内容将通过百度App、搜索、信息流、视频等产品触达亿万用户。
The two parties first will cooperate in the intelligent hardware sector. NetEase Cloud Music will access Baidu’s DuerOS conversation-based artificial intelligence system, so its users can enjoy an innovative music experience when at home or getting around, using intelligent human-machine interaction.
双方战略合作首先在智能硬件领域落地。网易云音乐将接入百度的DuerOS平台，借助百度的AI技术，以智能语音交互形式、在居家、出行等多场景，为用户打造创新的音乐服务体验。
Chinese internet company NetEase Inc will remain the controlling shareholder in NetEase Cloud Music after the investment, while Baidu will act as a strategic partner.
投资完成后，中国互联网公司网易仍将是网易云音乐的控股股东，百度将作为战略合作伙伴。
Analysts said Baidu’s investment showed its ambition to expand its presence in content. The tech heavyweight has invested in a series of video-sharing platforms, such as Baidu Video, Qingting FM, Pear Video and Renren Video.
分析师表示，百度的投资彰显了其在内容生态领域投资布局的决心。目前百度战略已投资了百度视频、蜻蜓FM、梨视频、人人视频等一系列内容产业平台。
Baidu said it will ramp up efforts to gain an upper hand in the upgrading of content consumption by depending on its affluent content resources in graphics and text information, short video, music and reading.
百度称，未来将凭借图文信息、短视频、音乐、阅读等方面的丰富内容资源，在下一轮内容消费升级的竞争中赢得先机。
