导读:网红经济无论是在国内还是国外,都已经成为一种新兴的赚钱模式。而在本次福布斯公布的排行榜上,通过粉丝赚钱的网红收入竟然如此惊人!
Forbes magazine just released its first-ever "Top Influencers" list spotlighting those who’ve made major bank off of social media. The debut ranking first looks at influencers in the beauty, fitness, and home spaces, but the list will be published quarterly and will cover fashion (coming in September), travel (coming in June), food (coming in December), and more.
福布斯杂志刚刚发布了前所未有的“最有影响力的人”名单,曝光了那些在社交媒体让各大银行都为之汗颜的网红。他们首次在美容、健身以及家居等领域崭露头角,但是每个季度都会发布的名单则涵盖时尚(九月发布),旅行(6月发布),美食(十二月发布)等等。
The combined following of the 30 social media stars featured is 250 million. According to the report created with social insight platform Captiv8 and influencer analytics firm Traackr, if they have seven million subscribers or more on YouTube, vloggers could make up to $300,000 per post for a video partnership.Additionally, top influencers could make $187,000 per Facebook post, and $150,000 per Instagram post. Even on the "lower" end of the spectrum–those who have around100,000 followers–you could make up to $5,000 per Instagram post.
这三十位上榜的社交媒体明星财富合计约为2亿5000万。根据社会观察平台Captiv8和影响力分析公司Traackr发布的报告来看,如果他们在YouTube上面拥有700万以上的用户,发布者的每条微博可以通过视频合作伙伴赚取高达300000美金。此外,最具有影响力的网红可以通过发布一条Facebook赚取187000美金,而在Instagram上发一条能赚取大约150000美金。甚至那些只有约100000粉丝的“低级”网红也能通过每条Instagram赚取约5000美金。
That’s not even counting what they make with book deals, apps, and clothing lines, supplement brands, and other companies they start. Kayla Itsines, for example, made $17 million her "Sweat with Kayla" app alone in 2016. Meanwhile, Michelle Phan co-founded cosmetics box Ipsy, which was valued at $500 million in 2015.
这甚至没有计算他们通过图书交易、应用程序、服饰销售、附加品牌以及建立公司等等的其他盈利。例如 Kayla Itsines,仅仅通过“和凯拉一起流汗”的应用程序,就在2016年赚取了1700万美元。同时,与Michelle Phan共同成立的化妆品牌box Ipsy在2015年的价值达到5亿美元。
With that said, here are some of the big names Forbes called out:
也就是说,福布斯排行里面响当当的名号有:
BEAUTY
美容
1. Zoe "Zoella" Sugg ( @zoella ) 2. Michelle Phan ( @michellephan ) 3. Huda Kattan ( @hudabeauty ) 4. Nikkie de Jager ( @nikkietutorials ) 5. Shannon Harris ( @shaaanxo )
1、佐伊“Zoella”萨格(@zoella)2、米歇尔 潘( @michellephan )3、苏达 卡丹( @hudabeauty)4、尼基( @nikkietutorials )5、香侬 哈里斯( @shaaanxo )
FITNESS
健身
1. Kayla Itsines ( @kayla_itsines ) 2. Jennifer Selter ( @jenselter ) 3. Emily Skye ( @emilyskyefit ) 4. Michelle Lewin ( @michelle_lewin ) 5. Joe Wicks ( @thebodycoach )
1、凯拉( @kayla_itsines )2、詹尼弗 泽尔特( @jenselter )3、艾米丽 ( @emilyskyefit )4、米歇尔勒温( @michelle_lewin ) 5、乔威克斯( @thebodycoach )