导读:近日苹果在其iOS平台禁止了微信的打赏功能，有分析人士认为这可能是因为苹果想要在中国和腾讯竞争移动支付服务。
Tension between Chinese internet giant Tencent and its U.S. counterpart, Apple, has escalated after WeChat’s cash rewards feature was blocked on the iOS platform.
近日中国互联网巨头腾讯和其美国同行苹果公司之间的紧张关系再次升级，起因是iOS平台禁止了微信的现金打赏功能。
The feature, which allows users to send tips of up to 256 RMB to their favorite official accounts, was disabled on iOS on April 19, apparently because it violated Apple’s regulations. It is currently still functional on other platforms, including Android.
这项功能允许用户向他们喜爱的官方账号打赏最多256元人民币，但是iOS系统却在4月19日禁止了这一项功能，很显然是因为违反了苹果公司的规定。目前微信这一功能仍然可以在包括安卓在内的其他平台使用。
According to Apple’s regulations, updated in 2016, users must utilize the in-app purchase function if they wish to unlock new features within apps. Apps are not allowed to include buttons, external links or other calls to action that direct customers to purchasing mechanisms other than in-app purchase, for which Apple splits revenue 7030 with developers.
按照苹果公司2016年更新的规定，如果用户希望解锁APP的新功能，那么他们必须利用APP内置的购买功能。APP不允许包括引导用户购买APP内置购买功能以外机制的按钮、外部链接和行动指示，而APP内置购买的费用苹果和程序开发人员七三分成。
In an announcement released by Tencent on April 19, the company said the adjustment was made after extensive negotiations with Apple. For the time being, Tencent suggested that its users bypass the regulation by transferring tip money through individual transfer channels, a move that was later prohibited by Apple.
在4月19日腾讯发布的一份声明中，该公司表示此次调整是在和苹果公司进行广泛谈判之后进行的。当时腾讯建议用户通过个人转账渠道绕过苹果的规定打赏，但是这一方法后来也被苹果禁止。
"From WeChat’s perspective, its cash rewards feature is meant to encourage official accounts to create original content. Apple, on the other hand, sees the practice as a pay-for-view service," an analyst told Thepaper.cn, adding that the rewards should not be considered a purchase.
一名分析师向澎湃新闻透露说：“从微信的角度来看，现金打赏功能是为了鼓励官方账号创作原创内容。而另一方面，苹果将这一功能视为付费观看服务。”他还表示打赏不应看作购买行为。
Some analysts believe that by banning WeChat’s rewards feature, Apple hopes to compete with Tencent in the area of payment services. Tencent’s WeChat Wallet is widely used in China, while Apple Pay is not popular with Chinese consumers.
一些分析人士认为，通过禁止微信的打赏功能，苹果的目的是想和腾讯在支付服务领域竞争。腾讯的微信钱包功能在中国使用非常广泛，而Apple Pay在中国消费者之间却不那么受欢迎。
