“发展式特许经营” 用英语怎么说?

发展式特许经营用英语怎么说?请看《中国日报》的报道:In some regions, McDonald's also has allowed developmentallicensing. Under this arrangement, a local licensee owns thebusiness, including the real estate, and uses his

 “发展式特许经营” 用英语怎么说?

请看《中国日报》的报道:

In some regions, McDonald's also has allowed developmental licensing. Under this arrangement, a local licensee owns the business, including the real estate, and uses his or her own capital and local knowledge to optimize sales.

在部分地区,麦当劳还将开放发展式特许经营。在这种模式下,当地的许可证持有人不但拥有餐厅,而且还拥有餐厅所在地产,并能运用自己的资金和当地知识使销售最优化。

“发展式特许经营”就是developmental licensing,这是麦当劳未来的业务模式之一,其他两种业务模式分别是directly operated restaurants(直营餐厅)和traditional licensing(传统式特许经营)。

麦当劳方面表示,麦当劳依然会严加挑选licensee(许可证持有人),确保能维持高标准。通过放开特许经营,减轻麦当劳在零售方面的压力,麦当劳就能专心致力于building brand value and product quality(建设品牌价值,提高产品质量)。

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