同时年轻消费者对粉色系及天蓝色系产品情有独钟,外形排名靠前的须尽欢·茉莉水蜜桃雪糕、雀巢八次方海盐柠檬味雪糕和路雪千层雪棒(金赏樱花淡雪草莓口味)均在此列。
从性价比和复购意愿看,消费者对价格包容性较大。相较于价格,品尝产品带来的愉悦感在消费者做出选择意愿时占比更大。钟薛高的特牛乳(牛乳口味)雪糕和喜茶的奶茶波波在现场消费者中的复购人气最高,而它们的价位都不低。
The prices of most ice cream products are acceptable for consumers. Compared to prices, people care more about the joy and happiness an ice cream product can bring, and are willing to pay for their favorite products even though the prices are high.
从消费者的普遍反映来看,价高其实并不影响中高端雪糕的受众面和接受度,真正让消费者望而却步的是定价偏高,但又货不符实的产品。比如,材质不够天然,添加剂痕迹过重的雪糕冰淇淋,大概率会被消费者剔除出购物车。
雪糕冰淇淋怎么买?
选品牌
尽量选规模大、产品质量和服务质量较好的品牌企业产品。产品包装上应明确标注配料表、生产厂家、生产日期、食品生产许可证编号(SC开头)、产品标准号等信息。
Choose products from businesses with good reputations, which often provide better product quality and services. Pay attention to the information on the packages, such as nutrition facts, date of manufacture and food production license number.
看配料
看包装上面的配料表,根据现有的标准规定,食品配料是按照由多到少的顺序排列的,越靠前含量越多。
因此,配料表中牛奶、奶粉、全脂奶粉、奶油、黄油、乳清粉、奶酪等奶制品排在前几位的,含奶量比较有保证。含奶量越高,口感越好,质量越好,当然价格越高。
其次,看营养成分表中蛋白质的含量,蛋白质含量越高,营养价值一般就高。
Take a look at the nutrition information, where the ingredients are listed. Dairies topping the list means the products contain sufficient milk and the taste and quality will be good. Of course, the prices will be high.
Also, note the protein content. High protein content means the products are more nutritious than those with low protein content.
看类型
冰淇淋分为全乳脂,半乳脂,植脂型。优质的冰淇淋基本上都是全乳脂或半乳脂的。
Pay attention to whether the products are full-fat, semi-skimmed or plant-fat ice cream. Generally, high-quality ice cream products are full-fat or semi-skimmed.
大部分冰淇淋中,都能看到食品添加剂的身影,在标准允许范围内使用食品添加剂对人体无害。对此不必过分担忧。
雪糕和冰淇淋在生产时会添加乳化剂和增稠剂,这两类是生产的需要,也确保了雪糕和冰淇淋的良好质构,没有它们,冰淇淋的口感可能会大打折扣。
Additives can be found in most ice cream products. Don't worry about this as proper use of additives are not deleterious to health.
Emulsifying and thickening agents, which make ice cream taste better, are also necessary in ice cream production.
看包装
选购时要注意其包装是否完整,因为产品包装封口不完全,容易造成二次污染,影响产品卫生状况。
Take note of the packages when purchasing ice cream. Products may be contaminated and their hygiene will be affected if the packages are damaged.
还要注意产品的形状是否有变化,如果产品变形,有可能是产品贮存不当,融化发软,反复冻导致产品表面冰晶析出,这类产品也不要选购。
最后,雪糕冰淇淋虽然好吃,但不能太馋嘴哦!适量食用,避免引发肠胃炎等疾病,特别是脾胃虚弱者不可贪食。
此外,不建议在正餐后立即食用冷饮,这样容易引发胃肠炎等疾病;也不建议运动后立即食用冷饮,这样可能会导致血管迅速收缩,从而诱发心脑血管等疾病。