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发起新广告运作

Today we’re introducing our first Business English News podcast for intermediate listeners. This will now be a regular show with new episodes each month. Most of the time, we’ll cover a similar topic to the current Adv

Today we’re introducing our first Business English News podcast for intermediate listeners. this will now be a regular show with new episodes each month. Most of the time, we’ll cover a similar topic to the current Advanced Business News podcast but the articles and vocabulary will be simplified to make them more suitable for intermediate learners.

今天我们将要为中级水平的听众开播第一节商务英语播客。这将成为每个月的固定的新节目。大多数实际,我们都会涉及到和当今高级商务英语播客相似的话题,但是文章和词汇将简化以便更适合中级水平的听众。

发起新广告运作

The topic today is marketing and, in particular, Reebok’s new advertising campaign and slogan.

今天的话题是有关市场,尤其是Reebok的新广告运作和口号。

Key Vocabulary:

1. to launch – to release a new product

2. Ad campaign – a campaign is an organized series of activities and Ad is short for advertising.

3. to motivate – to get people interested in something

4. take a swipe at something – take a hit at something or to make fun of something.

5. slogan – a short memorable phrase used to promote a product.

6. strategy – a plan or approach intended to achieve a major aim or goal.

7. compete – to try and win a game or to gain an advantage over somebody.

8. competitors – other companies that Reebok is competing against.

9. purportedly – to claim to do or say something.

10. ties to something – connections.

11. celebrity endorser – a famous person who publicly promotes a product.

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