第一句:Radio is fairly inexpensive with mass audience.
广播广告面向大众,而且费用不算高。
A: Direct mail is less expensive than TV or newspaper.
直接邮寄广告花费比电视及报纸少。
B: Yes, but it requires higher advance costs.
是的,但其预支费用较高。
A: But its audience are eaily selected, and demographics of percentage of serious recipients can be predicted in advance.
但是其目标对象较易选择,可以事先预测受众所占的比例。
第二句:only audio. The brevity doesn't allow for educating viewers about complex products. The audience will be less attentive.
但是广播广告只是一种对听觉的刺激。其简洁明了的要求难以制作复杂产品的广告。听众在收听时不会全神贯注。
A: Its audiences are largely segmented and easily targeted.
听众较分散,并且容易被锁定。
B: only audio. The brevity doesn't allow for educating viewers about complex products. The audience will be less attentive.
但是广播广告只是一种对听觉的刺激。其简洁明了的要求难以制作复杂产品的广告。听众在收听时不会全神贯注。
A: So what's your idea?
那么你有什么想法呢?
其他表达法:
At the same time, we'll do 15-second radio commercials 3 times a day in selected cities with large populations.
同时,我们还会在被选中的人口较多的城市的电台广播中宣传,每天三次,每次时间为15秒。