一．文字简洁、句式精悍
1)Male，25，5'9"，slim built，likes pubs，clubs，sports，seeks female，18-30，for friendship／relationship．Tel．91 8081
2)Wanted：a tall，attractive male，38-46， to share the good things in life with an attractive female．Tel．136749．
二、标题新颖，措辞独特
Go On l Dare You
Sunshine After the Rain，
Catch Me Quick
The Red，Red Wine
To Be Or Not To Be
Love Me Tender
Two Is Company
Life Is Best When Shared
Are you the One
Am I Your Right
三、隐喻层出、含蓄幽默
1)Attractive，fiery，red—headed professional fire female，24，seeks intelligent，professional male，25-40，must wear glasses．If you know how to treat a lady, I promise you won't get your fingers burnt．
2)Shipwrecked& Gorgeous
Blonde girl Friday, marooned on Fantasy Island，is lost without a tall，resourceful Robinson Crusoe，45-46，capable of lighting fires & sending messages in bottles．
3)Goodness—Badness
Badness：aged(nearly 50s)，5’7”，environmentally unfriendly(smoker)，engine rebuilt(1O years motor).
Goodness：all the basic trappings，enjoy art，sport，seeks younger, slimmer，prettier，positive female，to awaken me.
四、巧用形容词、善用修饰语
女性征婚广告一般使用的形容词有beautiful、attractive、gentle, elegant、slim、caring、lovable、considerate等。
男士征婚广告通常用的形容词有显其男子汉风度的genuine，trustworthy，easygoing，sincere, considerate，kind，honest，romantic；有标旁其学识地位的intelligent，well-educated，successful；有示其英俊外貌、强健体魄的handsome，good-looking，fit，very athletic，energetic, Well-built等等。如：
1)Extremely attractive，slim，caring，romantic female，28, seeks a genuine，intelligent，and positive male，who knows how to treat a lady，for friendship／relationship．Tel．148765
2)Handsome，friendly，wittyand considerate male，40，owns car／house，enjoys music，country walk，swimming，seeks sincere, warm.
