导读:今年5月受“魏则西事件”影响,从百度排行榜上销声匿迹的莆田系医院如今又以贷款美容广告的形式打入百度搜索首页
China’s search engine giant Baidu has once again invited public concern about the credibility of its medical advertisements after a medical facility that was previously a scandal was promoted in Baidu’s search results.
中国的搜索引擎巨头百度在其搜索结果中推广了曾经被爆丑闻的医疗机构之后,再次引起了公众对其医疗广告可信度的关注。
A search for “orthopedic hospital” on Baidu.com yields more than 8 million results, with Beijing Mylike Aesthetic Plastic hospital appearing in the top position. The hospital is run by entrepreneurs from Putian County in eastern China’s Fujian province. Putianese-owned hospitals now shoulder a notorious reputation for selling folk remedies and providing false medical information.
在百度上搜索“整形医院”会产生800多万条结果,其中北京美莱整形医院出现在顶部位置。该医院由中国东部福建省莆田县的企业家经营。因出售偏方和提供虚假的医疗信息,莆田系医院现在已是声名狼藉。
According to the report, Baidu and the hospital have jointly launched a loan project, allowing patients to pay for plastic surgery using Baidu’s financial services.
根据报告,百度和该医院联合开展了一个贷款项目,允许患者使用百度的金融服务来支付整形手术的费用。
The advertisements for the hospital had been removed from Baidu’s top position, but both the advertisement and other information about the hospital could still be found on Baidu.com.
虽然该医院的广告已经从百度的顶部位置删除,但是百度上依然可以搜索到该医院的广告和其他相关信息。
The expansion of Putianese-owned medical facilities has led to booming ad revenue at Baidu. In 2013, Liang Jianyong, the Communist Party chief of Putian, said that Putianese-owned private hospitals contributed 12 billion RMB to Baidu’s 26 billion RMB of online ad revenue in 2013, media reported.
莆田系医疗机构的扩张带动了百度广告收入的增长。2013年,莆田市委书记梁建勇说,2013年,百度260亿人民币的在线广告收入中,莆田系私营医院贡献了120亿元。
The newest advertising gaffe has received a mixed reaction from netizens, with many condemning Baidu for promoting such blatantly profit-driven medical facilities. At the same time, others argue that there is nothing wrong with promoting Putianese-owned hospitals, as long as the quality of their medical services meets national standards.
网民对最新的广告宣传片持褒贬不一的反应,很多人谴责百度公然推广这种利润驱动的医疗机构。与此同时,其他人则认为,只要医疗服务质量符合国家标准,推广莆田系医院就没有什么问题。